Customer Privacy Policy - Updated 26th July 2019

The Basics

First, we want you to know that, as has always been the case, we only use your personal information for two purposes:

1. To help us provide the services or products you choose to purchase from us, answering queries, confirming bookings and the like

2. With your permission, and only for as long as you wish, we will also stay in touch to let you know what we’re up to (new related services & products, promotions, general Explorer IT news and gossip, usually via email). Every Newsletter/Marketing/Promotional email we send you will offer an easy “Unsubscribe” link, so you can stop these whenever you wish.

We will NEVER sell your personal information.

We will NEVER use your personal information to try and sell you anything that isn’t closely related to what you signed up for, falling into two categories:

1. Hire & Purchase of human-powered water-going craft from Explorer IT, including hire of canoes, kayaks, pedalos and more, on river & lake, related overnight accommodation, canoe & kayak lessons, and sales of similar craft & accessories.


Our email marketing database - Consent and Legitimate Interest

Under General Data Protection Regulations (GDPR), there are a number of legal lawful basis’ for processing your data for purposes of email marketing. Your information within Explorer IT email marketing databases will be covered by either “Consent” or “Legitimate Interest”.

CONSENT - Those covered by “Consent” are those that have specifically consented via clear and robust “opt-in” systems.

LEGITIMATE INTEREST - Our customer database covered by “Legitimate Interest” is our list of customers that have actually used & paid for our canoe hire and related services. Officially, the “Legitimate Interest” actually refers to Explorer IT ’s legitimate commercial interest in emailing you offers, information, news of Explorer IT, and that this legitimate interest is not outweighed by any privacy issues. Since you have not only shown an interest but have actually become a paying customer, we believe this to be the case. However, we also truly believe that our customers have a legitimate interest in the information we email out – ALWAYS relevant to services previously purchased, and ALWAYS including a clear and simple to use “opt-out” or “Unsubscribe” link


The only time we will share your personal information is to directly assist us in providing services/products you have booked or purchased.

And, of course, if we are obliged to share customer’s personal information for legal reasons, we will do so


Any personal information you give us for orders/bookings is held securely on the secure Explorer IT computer network, secured from the outside world by a robust firewall, and internally secured being only available to those who need it to make sure we continue to offer a great service.

Printed copies of customer booking confirmation forms are always produced for use on the day of your trip (or meeting room booking) and they are then kept securely for accounting
purposes. Any other internal printed documents required from time to time are only kept as long as practically necessary before being destroyed.


Privacy Policy: Users of websites - Updated 26th July 2019

Google Analytics, Adwords, Adchoices, and Cookies

We use Google Analytics to help us learn which parts of our websites are popular, so that we may improve and make them as useful as possible. Analytics also helps us learn how users find us, which in turn helps inform our marketing decisions.

Google Analytics works by using cookies to anonymously track your movements across websites.

When you first arrive at our website, you are asked whether you consent to the use of cookies. If you do not consent, cookies will not be used. If you do consent, by clicking the
“accept cookies” button you will then always have the option to change your mind by clicking the “remove cookies” button.

We also use Google Adwords for online advertising at the point of searching via the search engine. Similarly, Adwords also has the functionality to track cookies, and show you ads for Explorer IT on participating website pages, so that once you have visited the Explorer IT website you may then be shown re-marketing ads for Explorer IT, in the hope that you might visit us again.

To a large extent, you can control what type of ads you are shown in this way, by clicking the “AdChoices” icon in the corner of these ads. You can add or delete subject areas you may or may not have an interest in, and often you can stop a particular ad from being shown to you again. See for more information.

Cookies can be easily deleted or disabled at any time through your browser’s preference menus so please refer to the instructions for your file management software to locate the file or directory that stores cookies. Further information on controlling cookies is available at Please be aware that if you do choose to disable cookies you may not be able to fully access certain areas of our Websites

Privacy Policy: Supplier & Partner Companies (or registered charities/organisations) - 26th July 2019

We at Explorer IT are lucky enough to work with a wide range of incredibly professional, friendly, customer-focused, reliable and fun companies, charities, and organisations that supply or partner with us along the Nene Valley.

And frankly, we’re so proud that we tend to shout their names from the roof-tops (metaphorically speaking of course, though, we do have a very special roof-top, that we probably should be shouting from - really!)

But, any private data or information is not shared, and is held on the Explorer IT computer network, secured from the outside world by a robust firewall, and internally secured being only available to the limited number of people that truly require access to ensure the smooth running of Explorer IT.

Supplier bank details will be shared with Explorer IT ’s banking provider in order that supplier charges may be paid.

And of course, if we are obliged to share partner/supplier organisation’s information for legal or regulatory reasons, we will do so.